Never-ending battle
June 7, 2007
Do you ever notice that every commercial for toothpaste, toothbrushes, or mouthwash always mentions that brushing and flossing is the best way to get a healthy smile, but . . . and then the pitch. Little plastic dealies coming out of the bristles. Flavor crumbs in the paste. Some kind of high-tech acid polymer that gets between teeth. The purpose of every advance in consumer dental products, it seems, is to give flossing the old end-around.
They don’t even advertise floss! And it’s not like they haven’t made improvements in the world of floss. I’ve seen all kinds of fancy different flosses at the drug store, but awareness is built solely through word of mouth (Get it? Mouth? ‘Cause it’s floss? Hello?). I understand there are economic factors here, and it’s in the interest of Big Toothpaste to sell ten-dollar electric gizmos as opposed to 99-cent rolls of floss, but doesn’t it bother anyone that our collective oral health is in the hands of people that try to convince that we don’t need the stuff we really need? I feel like I’m taking crazy pills.
I’m not really sure where this came from. I just like flossing, I guess.
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